I’m sure you’ve heard the (supposedly) motivational words, Failure Is Not An Option , as a way to inspire people to do great things. It makes great ad copy when selling sneakers or gatorade, and it ALWAYS makes for stirring interviews when people like Donald Trump, Olympic gold medalists, and award winners from every walk of life say it.

The Failure Is Not An Option perspective is a state of mind that can be extremely useful in helping us to keep moving forward no matter what setbacks come our way. But it can also do the EXACT OPPOSITE…

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